FeaturedMedical Affairs
Medical Affairs is the only function that cannot prove its own value
Why the function with the most scientific rigour has the weakest evidence of its own value, and what has changed.
6 min readRocketMSL
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PreparationPreparing for a scientific interaction
The night before. Four systems, a slide deck, and whatever you remember from the last conversation.
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Business caseBuilding the business case for Medical Affairs technology
The time-saved argument is the weakest one available, and it is the one almost everybody leads with.
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KOL vs HCPKOL, HCP, and why the difference matters
Ask five people in a Medical Affairs team to define KOL and you get five answers. That is governance.
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InsightsWhat counts as a medical insight, and what does not
Four worked examples, three near-misses, and the single test that separates an insight from an impression.
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CoverageTalking-point coverage: measuring what was actually discussed
Discussed, mentioned, skipped. Most systems record only whether a topic came up, which inflates the lot.
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Insight yieldInsight yield: measuring what came back from the conversation
Coverage says what was put to the clinician. Yield asks what came back, and refuses to count it by volume.
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